Newsrooms have heard for years now: engage, engage, engage. Build community. Connect. Interact. And maybe in so doing, you’ll get clicks that turn into dollars. Beyond the buzzwords, beyond the advice of so-called “gurus” and self-proclaimed experts, what does engagement – truly, practically, deeply – mean with the public? There are a lot of lessons newsrooms and journalists of all types can take away from the ways public media has approached it. Dig a little deeper beyond the word and take a look at what others have done to truly connect with the one thing that matters most in engagement: the public. Because no matter how your newsroom operates, or what the business model is, there’s no news without people to engage with it.
In this special section, we have two perspectives from two very smart people with lessons from public media: