Perhaps you’ve noticed advertising for Demand Studios on the Society of Professional Journalists’ Web site or in Quill. Maybe you noticed Demand Studios at SPJ’s convention in August in Indianapolis. Demand Studios is the creative arm of Demand Media, an upstart Web enterprise that has undertaken the Herculean task of providing answers to every question any Web user might ask.
Freelance journalism can be solitary work. I work from an extra bedroom of my home, my dog snoring at my feet. Some of my friends and family wonder whether I really have a job. My editors are scattered nationwide. Few have met me in person.
Most of the time freelancers don’t sell stories. We sell the promise of a story. We make our sales before writing query letters and informal pitches, and so really we sell ourselves as professionals. And we’d better know our stuff. Busy editors know little about us beyond what’s in those pitches.