April 11th, 2013 • Quill Archives
Case Study: The Pirates and the Press
Almost one month prior to the release of pop-rock band The Ting Tings’ new album, “Sounds From Nowheresville,” all 10 songs from the album were leaked online. Once all figures have been tallied, the leak will likely cause The Ting Tings’ record label, Roc Nation, to lose hundreds of thousands of dollars because fans will illegally download the album instead of buy it.