A Magazine by the Society of Professional Journalists

April 3rd, 2009 • Quill Archives
Remedies for headaches

Studies consistently find that readers notice first the boldest, brightest, briefest elements on the page or screen (as if we needed studies to tell us this). That means, unfortunately for writers, that readers are first attracted by anything that isn’t text: enlarged, colorful or specialty type; photos and photo captions; art and graphics; design elements such as white space and bullets.