In today’s journalism industry, it is imperative that journalists are active in their digital community. For decades, some journalists have been criticized for being distant, out of touch and elitist — and in many ways, we were. The high cost of content creation and distribution made it possible for members of the press to keep their distance from the community and interact with the public on their terms.
The Web offers journalists countless free opportunities to enhance their reporting. The biggest hurdle facing them is knowing where to find the most relevant and timely information. Google should be part of every journalist’s e-toolkit. In addition to quickly locating pertinent search results and maps, the technology giant also highlights trends, allows for easy sifting through government databases, and even allows folks to follow the spread of the flu.