A Magazine by the Society of Professional Journalists

May 2nd, 2005 • Quill Archives
Newspapers must do a better job of attracting youth

If young people can read 870 pages of Harry Potter, why can’t they pick up and read a newspaper? For the past few years, many people and newspaper publishers have lamented that younger people tend not to read newspapers. Average daily circulation of the 836 newspapers reporting to the Audit Bureau declined 0.1 percent in 2004, according to the Newspaper Association of America, and only 37 percent of those newspapers reported circulation gains.