A Magazine by the Society of Professional Journalists

June 14th, 2017 • Quill Archives
Beyond Buzzwords And (Tote) Bags

Journalists from newsrooms of all sizes can learn a lot more from public and community broadcasting than how to hawk tote bags during the annual pledge drive. Public broadcasting “has traditionally pressed for close connections with listeners — encouraging them as volunteers, inviting their participation in events and turning to them for membership support,” notes a community interaction guide for public broadcasting news directors.